* It’s very inexpensive to send e-mail offers to your customers. Plan and craft campaigns that target featured products and sales to generate orders
* Make sure the products or services you're offering online are recognizable to the prospect, has a USP (unique selling proposition) and make it easy to order
* "The prospect doesn't give a damn about you, your company or your product," says marketing guru Bob Hacker. "All that matters is: 'What's in it for me?'"
* In e-commerce, you want the response to be instantaneous so always offer incentives to buy and special offers
* When you make an online offer, don't send the prospect to your website homepage, but rather to a special page (landing page) that directly relates to the offer.
* "Two basic tenets of selling are that (1) people buy from other people more happily than from faceless corporations, and that (2) in the marketplace as in theater, there is indeed a factor at work called 'the willing suspension of disbelief.' Who stands behind our pancakes? Aunt Jemima. Our angel food cake? Betty Crocker. Our coffee? Juan Valdez. Anyone over the age of 3 knows that it's all myth. But like Santa Claus and the tooth fairy, the myths are comforting."--Bill Jayme
* Find a spokesperson for your product or service or use a Site Greeter (check out standoutsalesman.com or http://www.ispeakvideo.com/). Also I recommend using testimonials (video testimonials especially are great)
* It is a good idea to check your competition as to what they are doing online for holiday shoppers and do a competitive analysis* "Always make it easy to order."--Elsworth Howell
Good luck on your online holiday sales and if you need help developing holiday campaigns contact online marketing expert, George Dubec at gdubec@securenetsystems.net or request a FREE 10 minute consultation with George at http://www.georgedubec.com/.
* Make sure the products or services you're offering online are recognizable to the prospect, has a USP (unique selling proposition) and make it easy to order
* "The prospect doesn't give a damn about you, your company or your product," says marketing guru Bob Hacker. "All that matters is: 'What's in it for me?'"
* In e-commerce, you want the response to be instantaneous so always offer incentives to buy and special offers
* When you make an online offer, don't send the prospect to your website homepage, but rather to a special page (landing page) that directly relates to the offer.
* "Two basic tenets of selling are that (1) people buy from other people more happily than from faceless corporations, and that (2) in the marketplace as in theater, there is indeed a factor at work called 'the willing suspension of disbelief.' Who stands behind our pancakes? Aunt Jemima. Our angel food cake? Betty Crocker. Our coffee? Juan Valdez. Anyone over the age of 3 knows that it's all myth. But like Santa Claus and the tooth fairy, the myths are comforting."--Bill Jayme
* Find a spokesperson for your product or service or use a Site Greeter (check out standoutsalesman.com or http://www.ispeakvideo.com/). Also I recommend using testimonials (video testimonials especially are great)
* It is a good idea to check your competition as to what they are doing online for holiday shoppers and do a competitive analysis* "Always make it easy to order."--Elsworth Howell
Good luck on your online holiday sales and if you need help developing holiday campaigns contact online marketing expert, George Dubec at gdubec@securenetsystems.net or request a FREE 10 minute consultation with George at http://www.georgedubec.com/.
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