Online Advertising Grows by 27 Percent in 2007

Online advertising grew 27 percent last year, making it a sector unlikely to be affected even if the U.S. economy capsizes this year, according to an IDC (http://www.idc.com/) analyst.

Businesses affected by the slowing U.S. economy will slash other advertising budgets before paring their online campaigns. It seems there will be some effect on ad spending overall, but it is felt that online ad spending will almost be unaffected even if there's a depression.

Internet ad spending totaled $7.3 billion for the fourth-quarter of 2007, about 28 percent more than the same period in 2006, according to IDC. For the 2007 calendar year, it reached $25.5 billion, representing year-over-year growth of 27 percent.

IDC estimates how much revenue was garnered by the large online media companies in the U.S. It says Google remained the big dog, snagging 23.7 percent of the market. Yahoo came in a distant second with 11.4 percent, followed by Microsoft's 5.6 percent, AOL's 5.2 percent, Fox Interactive Media at 3 percent and InterActive Corp. (IAC) with 1.5 percent.

It’s time to ramp up your business toward a more aggressive online marketing strategy and start taking money from your offline budget and transferring to online advertising. Don’t wait until your competition corners your market online!

Internet News: Hot Off the Press

Advertisers around the world are expected to double their spending on the Internet during the next three years as more people get their news and entertainment on the web versus TV, radio, newspapers and magazines.

Nearly 80 million Americans (43% of the online population) have watched one of their favorite TV shows on the Internet, up from 12 months ago when the number was 25%.

China now has 210 million Internet users, up from 137 million one year ago, only 5 million behind the USA which is the number # 1 user.

85 % of the world’s online population shopped online, which is 875 million people, an increase from 10% in 2005.

Search advertisers spent 29% more on search engine advertising in the fourth quarter of 2007 compared with one year earlier.

US ad spending on social networks will rise to $1.6 billion dollars in 2008, from $920 million in 2007 (70% growth rate).

Online holiday sales passed $29 billion dollars a 19% increase over 2006.

Hot new shopping trend for 2008 will be to buy online then pick-up in the store .

If these facts and stats don’t get you motivated to get “Wired for Success” then nothing will. Call me, the online marketing expert, to get started!

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WebStream Internet Solutions
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“How to Sell Your Products & Services Online”

FREE Online Marketing Seminar
Tuesday – February 5, 2008
6:00 pm – 8:00 pm
at WebStream Corporate Offices

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• How to offer sales and feature items on your website
• How to set-up an Affiliate program
• How to get links from other related sites
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• How to get targeted traffic to your website interested in buying your products

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RSVP (LIMITED SEATING):

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FREE WebStream Seminars

WebStream Internet Solutions
Presents:
George Dubec

“How to Get Targeted Traffic to Your Website”

FREE Online Marketing Seminar
Thursday – January 31, 2008
6:00 pm – 8:00 pm
at WebStream Corporate Offices

Let George Dubec, industry expert, provide valuable information to help you develop an Online Marketing Plan for a new web project or an existing website to get more targeted traffic.

FIND OUT:

• How to develop a twelve month online marketing plan
• How to design a website that is search engine friendly
• How to select effective keywords
• How to optimize your website for search engines
• How to establish an Opt-in E-mail program
• How to develop a link building program
• How to use blogs, newsletters, press releases and RSS feeds
• How to establish Key Performance Indicators (KPI)
• How to get more targeted traffic to your website

LOCATION:

WebStream Corporate Offices
SW 12th Ave.
Deerfield Beach, FL 33442


RSVP (LIMITED SEATING):

WebStream Internet Solutions
(888) 932-2333 / (954) 730-7127
info@webstream.net

RADIO SHOW FORMAT

I am posting a link to our latest production of “The Internet Business Hour” radio show that is broadcast in over sixty markets plus webcast on our website http://www.theinternetbusinesshour.com/. WebStream produces a new show at our corporate offices approximately every two weeks.

This most recent show is about:

INTERNET STATS - latest information on what’s happening in Cyberspace

WEBSTREAM UPDATE – up to date information about WebStream’s services

WEBSITE CHECKUP QUESTIONS – specific questions geared to help analyze whether your website is effective or not

HOW TO GET LOCAL TRAFFIC TO YOUR WEBSITE – all local business owners should learn how to take advantage of local search on the major search engines and local online marketing to promote their businesses

ALL ABOUT BLOGS – the purpose of blogs and how to get started

To listen to the show go to http://radio.webstream.net/radio_player_large.cfm?stationCallSign=WSTR

Online ads to overtake TV ads by 2010

The following information is extremely important for every business owner to take heed! This is the ushering in of a new age in marketing and advertising. The shift from traditional ways of advertising, not only on TV but as far as using the Yellow Pages, for generating business leads and customers to online marketing. If your website and online marketing program are not up to date and properly optimized for search engines you are operating in the dark ages!
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The Internet Advertising Bureau predicts that Internet advertising could surpass television marketing as early as next year.
by Helen Leggatt

Online ad networks have gone some way towards dealing with the “fragmented” nature of the Internet drawing more and more advertisers to the medium. "With the latest technology it is possible to amalgamate thousands of websites and segment their content into broad and narrow categories," said Jack Wallington, IAB programs manager. A rising Internet audience, coupled with the technology and networks that allow targeting of specific customers, such as DoubleClick, could see Internet advertising overtake television marketing very soon. If not 2009, then certainly 2010, said the IAB. In fact, online advertising in Sweden already surpasses television advertising spend and GroupM’s recent research found that this could well happen in the U.K by the end of this year.

Google and Yahoo Lead the Search World

Some recent industry blog posts show that Google is continuing to increase its share of the search market. It has gone from the 800 lb gorilla to the 900 lb gorilla. Yahoo on the other hand leads in mobile search

Google's Market Share Tops 65 Percent

Posted by Matt Asay January 2, 2008 11:31 AM PST

Google may not have monopoly power, but it certainly has monopoly mind share. As The New York Times reports, Google's search market share has jumped from 58 percent in March 2006 to 65.1 percent today. Yahoo? Less than one-third of Google's share. Microsoft? Less than one-ninth.

Monopoly? Not in the ordinary sense of the word. Google may well be aiming for a data monopoly to keep us close forever and ever, but for now it just has a brand monopoly that keeps users on its site, feeding it ever-increasing mountains of data.

We are feeding the beast, in other words. Whether it turns out to be a benevolent or malignant beast, however, is out of our hands. An interesting quagmire...

Yahoo Leads in Mobile Search

Posted by Enid Burns, The ClickZ Network, Jan 8, 2008

Yahoo has greater mobile reach than its competitors, according to M:Metrics. In October, 17.4 million users accessed mobile sites on Yahoo, compared to 12.6 million for Google; 9.3 million for AOL; and 8.7 million for MSN's mobile properties. All other brands combined served 20.4 million users.

Yahoo has boosted its investment in mobile services and ad representation with enhancements to its OneSearch http://mobile.yahoo.com/onesearch/tryit and Yahoo Go http://mobile.yahoo.com/go mobile platforms.

The changes revolve around a new open platform strategy under which publishers and advertisers are invited to create applications for the mobile search and services platforms. Yahoo said EBay, MTV, and MySpace are the first partners to develop material for the platform; larger publishers may opt to sell their own ads, though any publisher can let Yahoo handle its inventory.

"Yahoo is very much in the business of creating a large mobile ad network," said Michael Bayle, senior director of mobile advertising at Yahoo. Bayle added standardization of mobile widget ads may be the next hurdle for Yahoo, and the mobile industry at large.

Apart from publishers creating and monetizing widgets under the mobile developer platform, Bayle said Yahoo has seen interest from advertisers in creating widgets. Mainstream brands across the automotive, travel, and financial sectors have been the most active, Bayle said, though he declined to name specific advertisers currently developing content.

Yahoo's mobile announcements, announced yesterday at the Consumer Electronics Show in Las Vegas, were only one component of an overarching strategy outlined by Yahoo co-founder and CEO Jerry Yang. The company's new goal is to deliver "the most personally relevant and indispensable Internet experience to consumers worldwide," regardless of platform, the company said in a statement.

Yahoo aims to capture more users by allowing them to customize their mobile experiences. People can create a start page containing e-mail, Yahoo buddy status, news feeds, widgets, and RSS feeds. Feeds may top out at around three, to make the home page both useful and navigable. "Yahoo spent some time harmonizing the content to appear as best as possible on a mobile device," Bayle said.

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If you need help getting your website listed on Google or Yahoo, then you definitely need to see an Online Marketing Specialist! Call me at (954) 730-7127 #222.