Deerfield Beach, Florida – June 19, 2007 – WebStream (www.webstream.net) has always been a leading proponent of building an SEO-friendly web site. It is ever so important today however, when redesigning your site, that you take into consideration a number of key factors relative to the search engines. When factoring in search engine findability, not only is relevant content important, but fresh content is the key to higher relevancy.
One way to accomplish this when working on a web site redesign is to write your own content. That is one sure way to ensure that you have unique and original content. The search engines like fresh and original content. It takes more effort on your part, but the facts prove out that original and fresh content is one of the best ways to boost your web site’s popularity with the major search engines.
One way to accomplish this when working on a web site redesign is to write your own content. That is one sure way to ensure that you have unique and original content. The search engines like fresh and original content. It takes more effort on your part, but the facts prove out that original and fresh content is one of the best ways to boost your web site’s popularity with the major search engines.
In order to take dual advantage of human and search engine logic, keep your content down to text blobs of 300 - 400 words or less. This is called “chunking” - small blobs of text that can be easily read and digested by the visitor, as opposed to a long chapter or story-like challenge that most visitors will not read when surfing a site. Another important factor in creating your own original content is to carefully “wrap” the text around your primary and secondary key words and key phrases. You may also want to add freshly created text content to your alt-tags as well. In addition, by not periodically updating your site, you will turn off repeat visitors with stale content.
If you do not have the time, or the creative spark, you can always hire a professional copywriter who will take your ideas, products or services and create compelling content. You can also re-print article on your site, providing that you have gotten permission from the original author. RSS news feeds are a simple and cost-effective way to “pull” relevant industry news into your site by targeted categories, providing fresh content for the search engines when you do not have the time to create the content yourself.
Founded in 1997 with headquarters in Deerfield Beach, Florida, WebStream is one of the oldest and largest web hosting and marketing companies and is a leading provider of comprehensive business Internet services specializing in the business-to-business market in over 200 countries and every U.S. state. WebStream offers a wide range of Internet solutions, including high-speed web hosting, streaming and hosting solutions, co-location services, e-commerce services, web design/programming and search engine optimization and online marketing. WebStream also offers an Affiliate Reseller Program that is available worldwide.
For more information on redesigning your web site, or to request a design consultation, call Toll Free, 1-888-932-2333, or email info@webstream.net.
If you do not have the time, or the creative spark, you can always hire a professional copywriter who will take your ideas, products or services and create compelling content. You can also re-print article on your site, providing that you have gotten permission from the original author. RSS news feeds are a simple and cost-effective way to “pull” relevant industry news into your site by targeted categories, providing fresh content for the search engines when you do not have the time to create the content yourself.
Founded in 1997 with headquarters in Deerfield Beach, Florida, WebStream is one of the oldest and largest web hosting and marketing companies and is a leading provider of comprehensive business Internet services specializing in the business-to-business market in over 200 countries and every U.S. state. WebStream offers a wide range of Internet solutions, including high-speed web hosting, streaming and hosting solutions, co-location services, e-commerce services, web design/programming and search engine optimization and online marketing. WebStream also offers an Affiliate Reseller Program that is available worldwide.
For more information on redesigning your web site, or to request a design consultation, call Toll Free, 1-888-932-2333, or email info@webstream.net.
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