Get the Best Technical Advice Possible

Want a sure-fire way to get the wrong advice? Ask the right technical question... to the wrong person.

Most of us are conditioned to be helpful. When someone asks advice or information from an expert, it's difficult for them to admit they don't know the answer. Because everything is so technical and detailed in today’s high tech world only those with in depth knowledge and actual work experience need apply to provide the correct answer.

An example would be asking someone who is an expert and works in PPC (Pay Per Click) a question about HTML programming. They will do their best to respond, but because they are used to working in PPC, not working in programming, they may not fully understand the implications of the question. So instead of providing a correct answer, they inadvertently offer misinformation and they reinforce incorrect ideas or outdated information.

Sometimes the answer given isn’t totally wrong. It's just that it isn’t exactly right, either. It’s just enough information to make the answer sound good to the questioner. It’s recommended that you ask experts for advice, but make sure they are the right experts!

Asking a PPC expert about HTML programming makes about as much sense as asking a graphic designer how to fix your car. You might get lucky and get a good answer, but wouldn't it make more sense to just ask a mechanic in the first place?

This happens all the time in my business. A business owner hires a web firm or web developer to create their website. The firm or developer mentions they also do SEO (search engine optimization) work. The site owner then pays additional monies to have a “web expert” optimize their site. Then after a period of time they are disappointed with the results. Then the business owner blames the fact that SEO doesn’t work! The problem isn't with SEO, it’s with the site owner relying on the wrong expert. Business owners need to do their homework and select the companies that have the experience, background and knowledge to do the right type of work in the proper way.

Just because someone's a superstar graphic designer, or an experienced PPC expert, or an excellent programmer doesn't make them an expert at SEO and vice versa.

The moral of the story is ask a graphic designer to get your car going and you will be left stranded! Someone knowledgeable in one aspect of Internet services or online marketing will not make them an Internet expert that has a answer to everything technical. Make sure you choose the right person to ask for advice or do business with.

If you want the right person to steer you in the right direction call George Dubec, Online Marketing Specialist. I can help share ten years of knowledge, background and experience with you. If I don’t know the answers or solutions I know who the experts are that can help you. To set-up a consultation to get the right answers for your project call 954-481-9402 # 222 or gdubec@securenetsystems.net.

WHY WEBSITES ARE NOT SUCCESSFUL

80 % of websites are dysfunctional and are not effective!

1 – Poorly designed and not set up as a true sales and marketing tool.

2 – Visitors don’t understand what your site is about

3 – Contact information not frequently and properly displayed including “calls to action!”

4 – No budget for ongoing marketing, site maintenance and site updating.

5 – No “point person” within the organization responsible for the website. If they have someone assigned, it may not always be someone knowledgeable about the business or a high level staff member.

6 – No marketing elements designed into the site.

7 – No “stickiness,” meaning when visitors come to the site they must have a reason to stay on the site and then communicate their interests in your business and/or products and services.

8 – No online marketing plan (at least a twelve month plan should be in place) and no consistent, ongoing effort.

9 – No incentives, call to action, promotions or special offers.

10 – No “Unique Selling Proposition” displayed, in other words what separates you from the competition, and information about why anyone should do business with you.

11 – No adjustments and updates on the site after being launched. A site is dynamic and needs to be constantly worked on for ongoing improvements, changes and adding features and functions. Focus group studies plus surveying family, friends, associates and clients about site usability.

12 – Not analyzing the competitions’ online efforts.

13 – Site or marketing plan not designed to go after your target market.

If you want to know if your website is dysfunctional and get a FREE Web Traffic Report, contact Internet Marketing Specialist, George Dubec, at gdubec@securenetsystems.net and find out which of the above items you are lacking or not properly implementing.

Spend Online Marketing Dollars Wisely

A recent study from the Corporate Executive Board said that the best thing a company can do in terms of its digital strategy is to master its own website. Despite the strategic importance of this finding, most companies are not committed to their websites and still spending the majority of their marketing dollars on offline activities.

Website conversions require an end-to-end process. Customers expect websites to speak WITH them, not AT them. It is recommended that businesses and organizations, both large and small should be spending 15% of their marketing budget on search engine optimization and another 15% for online marketing programs, such as affiliates, opt-in email, pay per click, blogs, etc. In other words at least 30% of your budget should be allocated to Internet marketing.

To find out how to spend your online marketing dollars wisely and effectively contact George Dubec, online marketing specialist, to help you develop a twelve month online marketing plan. gdubec@securenetsystems.net.

Broward Business-to-Business Trade Show

Sponsored by the Broward Chamber of Commerce

Come visit George Dubec, online marketing specialist, and other Securenet Systems representatives for a night of networking!

Wednesday, August 27th, 2008
Exhibitor Only Reception & Networking 1:00PM - 5:00PM
General Admission 5:00PM - 9:00PM

Hilton “Fort Lauderdale Airport” Hotel
1870 Griffin Road
Dania Beach, FL 33004
(I-95 & Griffin Road)

Demand more from your website!
Stop by and visit our booth!

OVER A THOUSAND ATTENDEES

Call Securenet Systems to get VIP passes and FREE ADMISSION tickets! (954) 481-9402 or email info@securenetsystems.net

For More Information:
http://www.browardcountyexpo.com/
http://www.southfloridaexpo.com/
http://www.browardbiz.com/

Listen to our radio show "The Internet Business Hour"
Every Saturday in South Florida 10:00AM - 11:00AM WFTL 850 AM

What is a Blog?

"A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically like a what's new page or a journal. The content and purposes of blogs varies greatly from links and commentary about other web sites, to news about a company/person/idea, to diaries, photos, poetry, mini-essays, project updates, even fiction." From blogger.com

Why Should You Consider Starting a Blog?

A blog provides great online marketing potential. Here are some significant selling points for maintaining a company or personal blog:

1. Inexpensive Marketing - Setting up your own personal or business blog is totally free! No setup fees and no monthly fees are required. Utilizing some basic customization features you can have the system upload your posts to your own website. The basic version allows you to post your industry related news, acknowledge special events plus offer tips, advice and information on your site on a daily basis. This has two enormous benefits; daily fresh content, which the search engines reward websites for, and a reason for your visitors to go to your website more often.

2. Instant Information Distribution - Sending the quality content that you post on your blog along with automated syndication will transmit your information to multitudes of online viewers through the news portion of search engines as Google, AlltheWeb and Yahoo. The paid version of Blogger (being upgraded so it is offline) is offering automated RSS feeds, a significant online tool. RSS means "Really Simple Syndication," instant syndication of your content throughout the Internet. Content provided via an RSS feed is updated to the major search portals within one hour in most cases!

3. Branding You and Your Business - Building business and industry credibility! Blogs are your way of letting others know that you or your company is truly an expert in your field. Write articles about your latest events, news and even provide tutorials to help your readers.

4. Online Marketing - Blogs are great because you are constantly adding new and fresh content, which search engines love. Blogs are easily updated which is the key to blogs and blogging. Also your blog is designed to provide relevant content to your target market. If you can write an email, you can update and post to a blog. New, relevant content is key. Not just content, but relevant content.

Blogging is a simple and effective way of keeping your clients informed, building credibility for yourself and your business plus providing link backs to your websites, microsites and landing pages. If your content is considered valuable, useful and beneficial to others, you will build a healthy following of readers plus a loyal client base. The advantage of better search engine placements is a big plus!

If you want to know more about blogging or you would like Securenet Systems to help you setup an optimized blog contact George Dubec, online marketing specialist at 866-481-9402 # 222 or gdubec@securenetsystems.net.

Online Ad Spend Growing at "Phenomenal Rate"

The Internet continues to expand its role in our lives from social networking, online video watching, online TV and radio growth, businesses doing online marketing locally, regionally, nationally and globally. The hard-copy Yellow Pages is now being used for nothing more than a paperweight or doorstop! If your business is not positioned to take advantage of Internet marketing and advertising, to generate leads and more revenue, then you are living in the dark ages! Check out the latest BizReport research about online advertising growth.

BizReport: Ten percent of all advertising spending across all media will be on online ads according to recent forecasts released by IDC.

by Helen Leggatt

Global spending on Internet advertising is forecast to reach $65.2 billion this year. Compared to traditional advertising methods, Internet advertising is growing at a “phenomenal rate”. IDC forecasts that in 2011, online ad spending will reach $106.6 billion, accounting for nearly 14% of the total advertising market. However, online advertising still represents a relatively small proportion of the overall global advertising spend and trails television, print ads and direct mail by a huge margin. By 2011 the U.S. will lead the globe in terms of the amount spent on online advertising, but Western Europe will devote the largest portion of their ad budgets on the Internet. “Marketers already recognize that online advertising must be incorporated into any comprehensive ad strategy. This will continue to drive growth in online ad spending well beyond the forecast period,” said Karsten Weide, program director, Digital Media and Entertainment.

Feel free to contact me directly if you need an online marketing consultant to help you find out how you can increase your revenues and profits by marketing on the Internet. Call 866-481-9402 or gdubec@securenetsystems.net.

Securenet Systems' Affiliate Partner Presentation

Last night Gary Lee, Executive VP of Securenet Systems, and I presented an Affiliate introduction and training program for Securenet System’s Internet services. There was an excellent turnout of new Affiliates as well as present Affiliates. The introduction was all about Securenet Systems' services which includes: website design, website hosting, programming, online marketing, SEO and radio streaming. There was a discussion on how to become an Internet Marketing Consultant using Securenet Systems as a resource to provide your customers with Internet services. Many consultants can earn substantial incomes including ongoing residual income to expand their revenue streams.

SECURENET AFFILIATE COMMISSION

You will receive a 15% monthly sales commission paid out for web hosting, design work and website promoting services on all accounts you bring to us, for the life of the account.

If you, as a first generation Affiliate, want to bring on another Affiliate, you will receive a 5% commission. The second generation Affiliate will earn 15%. Securenet Systems does not pay out more than two levels.

YOUR AFFILIATE BUSINESS SITE

Once you have signed up we will send you a URL to a Securenet Systems Affiliate site to run your business. There will be a link code to your account for all business that comes through your site.

See example site at http://www.securenetsystems.net/index.cfm?rscode=10061398

BANNERS

You can choose various Securenet Systems banners to place on your website(s) with a link code to track your customers. See http://www.securenetsystems.net/graphics/banners for banners.

REPORTS

Once you're up and running with Securenet Systems' banner links on your site or through your Securenet Systems Affiliate business site, we'll automatically track the sales you generate. You will be able to check your site's reports anytime on our extranet site.

If you would like more information call 866-568-9402 or email us at info@securenetsystems.net. If you are ready to sign-up as a Securenet Systems Affiliate go to http://www.securenetsystems.net/services/reseller_program/request_information to fill out our form and have an application emailed to you.