Online Ad Spend Growing at "Phenomenal Rate"

The Internet continues to expand its role in our lives from social networking, online video watching, online TV and radio growth, businesses doing online marketing locally, regionally, nationally and globally. The hard-copy Yellow Pages is now being used for nothing more than a paperweight or doorstop! If your business is not positioned to take advantage of Internet marketing and advertising, to generate leads and more revenue, then you are living in the dark ages! Check out the latest BizReport research about online advertising growth.

BizReport: Ten percent of all advertising spending across all media will be on online ads according to recent forecasts released by IDC.

by Helen Leggatt

Global spending on Internet advertising is forecast to reach $65.2 billion this year. Compared to traditional advertising methods, Internet advertising is growing at a “phenomenal rate”. IDC forecasts that in 2011, online ad spending will reach $106.6 billion, accounting for nearly 14% of the total advertising market. However, online advertising still represents a relatively small proportion of the overall global advertising spend and trails television, print ads and direct mail by a huge margin. By 2011 the U.S. will lead the globe in terms of the amount spent on online advertising, but Western Europe will devote the largest portion of their ad budgets on the Internet. “Marketers already recognize that online advertising must be incorporated into any comprehensive ad strategy. This will continue to drive growth in online ad spending well beyond the forecast period,” said Karsten Weide, program director, Digital Media and Entertainment.

Feel free to contact me directly if you need an online marketing consultant to help you find out how you can increase your revenues and profits by marketing on the Internet. Call 866-481-9402 or gdubec@securenetsystems.net.