What is a Blog?

"A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically like a what's new page or a journal. The content and purposes of blogs varies greatly from links and commentary about other web sites, to news about a company/person/idea, to diaries, photos, poetry, mini-essays, project updates, even fiction." From blogger.com

Why Should You Consider Starting a Blog?

A blog provides great online marketing potential. Here are some significant selling points for maintaining a company or personal blog:

1. Inexpensive Marketing - Setting up your own personal or business blog is totally free! No setup fees and no monthly fees are required. Utilizing some basic customization features you can have the system upload your posts to your own website. The basic version allows you to post your industry related news, acknowledge special events plus offer tips, advice and information on your site on a daily basis. This has two enormous benefits; daily fresh content, which the search engines reward websites for, and a reason for your visitors to go to your website more often.

2. Instant Information Distribution - Sending the quality content that you post on your blog along with automated syndication will transmit your information to multitudes of online viewers through the news portion of search engines as Google, AlltheWeb and Yahoo. The paid version of Blogger (being upgraded so it is offline) is offering automated RSS feeds, a significant online tool. RSS means "Really Simple Syndication," instant syndication of your content throughout the Internet. Content provided via an RSS feed is updated to the major search portals within one hour in most cases!

3. Branding You and Your Business - Building business and industry credibility! Blogs are your way of letting others know that you or your company is truly an expert in your field. Write articles about your latest events, news and even provide tutorials to help your readers.

4. Online Marketing - Blogs are great because you are constantly adding new and fresh content, which search engines love. Blogs are easily updated which is the key to blogs and blogging. Also your blog is designed to provide relevant content to your target market. If you can write an email, you can update and post to a blog. New, relevant content is key. Not just content, but relevant content.

Blogging is a simple and effective way of keeping your clients informed, building credibility for yourself and your business plus providing link backs to your websites, microsites and landing pages. If your content is considered valuable, useful and beneficial to others, you will build a healthy following of readers plus a loyal client base. The advantage of better search engine placements is a big plus!

If you want to know more about blogging or you would like Securenet Systems to help you setup an optimized blog contact George Dubec, online marketing specialist at 866-481-9402 # 222 or gdubec@securenetsystems.net.