80 % of websites are dysfunctional and are not effective!
1 – Poorly designed and not set up as a true sales and marketing tool.
2 – Visitors don’t understand what your site is about
3 – Contact information not frequently and properly displayed including “calls to action!”
4 – No budget for ongoing marketing, site maintenance and site updating.
5 – No “point person” within the organization responsible for the website. If they have someone assigned, it may not always be someone knowledgeable about the business or a high level staff member.
6 – No marketing elements designed into the site.
7 – No “stickiness,” meaning when visitors come to the site they must have a reason to stay on the site and then communicate their interests in your business and/or products and services.
8 – No online marketing plan (at least a twelve month plan should be in place) and no consistent, ongoing effort.
9 – No incentives, call to action, promotions or special offers.
10 – No “Unique Selling Proposition” displayed, in other words what separates you from the competition, and information about why anyone should do business with you.
11 – No adjustments and updates on the site after being launched. A site is dynamic and needs to be constantly worked on for ongoing improvements, changes and adding features and functions. Focus group studies plus surveying family, friends, associates and clients about site usability.
12 – Not analyzing the competitions’ online efforts.
13 – Site or marketing plan not designed to go after your target market.
If you want to know if your website is dysfunctional and get a FREE Web Traffic Report, contact Internet Marketing Specialist, George Dubec, at gdubec@securenetsystems.net and find out which of the above items you are lacking or not properly implementing.
1 – Poorly designed and not set up as a true sales and marketing tool.
2 – Visitors don’t understand what your site is about
3 – Contact information not frequently and properly displayed including “calls to action!”
4 – No budget for ongoing marketing, site maintenance and site updating.
5 – No “point person” within the organization responsible for the website. If they have someone assigned, it may not always be someone knowledgeable about the business or a high level staff member.
6 – No marketing elements designed into the site.
7 – No “stickiness,” meaning when visitors come to the site they must have a reason to stay on the site and then communicate their interests in your business and/or products and services.
8 – No online marketing plan (at least a twelve month plan should be in place) and no consistent, ongoing effort.
9 – No incentives, call to action, promotions or special offers.
10 – No “Unique Selling Proposition” displayed, in other words what separates you from the competition, and information about why anyone should do business with you.
11 – No adjustments and updates on the site after being launched. A site is dynamic and needs to be constantly worked on for ongoing improvements, changes and adding features and functions. Focus group studies plus surveying family, friends, associates and clients about site usability.
12 – Not analyzing the competitions’ online efforts.
13 – Site or marketing plan not designed to go after your target market.
If you want to know if your website is dysfunctional and get a FREE Web Traffic Report, contact Internet Marketing Specialist, George Dubec, at gdubec@securenetsystems.net and find out which of the above items you are lacking or not properly implementing.
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