A recent study from the Corporate Executive Board said that the best thing a company can do in terms of its digital strategy is to master its own website. Despite the strategic importance of this finding, most companies are not committed to their websites and still spending the majority of their marketing dollars on offline activities.
Website conversions require an end-to-end process. Customers expect websites to speak WITH them, not AT them. It is recommended that businesses and organizations, both large and small should be spending 15% of their marketing budget on search engine optimization and another 15% for online marketing programs, such as affiliates, opt-in email, pay per click, blogs, etc. In other words at least 30% of your budget should be allocated to Internet marketing.
To find out how to spend your online marketing dollars wisely and effectively contact George Dubec, online marketing specialist, to help you develop a twelve month online marketing plan. gdubec@securenetsystems.net.
Website conversions require an end-to-end process. Customers expect websites to speak WITH them, not AT them. It is recommended that businesses and organizations, both large and small should be spending 15% of their marketing budget on search engine optimization and another 15% for online marketing programs, such as affiliates, opt-in email, pay per click, blogs, etc. In other words at least 30% of your budget should be allocated to Internet marketing.
To find out how to spend your online marketing dollars wisely and effectively contact George Dubec, online marketing specialist, to help you develop a twelve month online marketing plan. gdubec@securenetsystems.net.
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