Want a sure-fire way to get the wrong advice? Ask the right technical question... to the wrong person.
Most of us are conditioned to be helpful. When someone asks advice or information from an expert, it's difficult for them to admit they don't know the answer. Because everything is so technical and detailed in today’s high tech world only those with in depth knowledge and actual work experience need apply to provide the correct answer.
An example would be asking someone who is an expert and works in PPC (Pay Per Click) a question about HTML programming. They will do their best to respond, but because they are used to working in PPC, not working in programming, they may not fully understand the implications of the question. So instead of providing a correct answer, they inadvertently offer misinformation and they reinforce incorrect ideas or outdated information.
Sometimes the answer given isn’t totally wrong. It's just that it isn’t exactly right, either. It’s just enough information to make the answer sound good to the questioner. It’s recommended that you ask experts for advice, but make sure they are the right experts!
Asking a PPC expert about HTML programming makes about as much sense as asking a graphic designer how to fix your car. You might get lucky and get a good answer, but wouldn't it make more sense to just ask a mechanic in the first place?
This happens all the time in my business. A business owner hires a web firm or web developer to create their website. The firm or developer mentions they also do SEO (search engine optimization) work. The site owner then pays additional monies to have a “web expert” optimize their site. Then after a period of time they are disappointed with the results. Then the business owner blames the fact that SEO doesn’t work! The problem isn't with SEO, it’s with the site owner relying on the wrong expert. Business owners need to do their homework and select the companies that have the experience, background and knowledge to do the right type of work in the proper way.
Just because someone's a superstar graphic designer, or an experienced PPC expert, or an excellent programmer doesn't make them an expert at SEO and vice versa.
The moral of the story is ask a graphic designer to get your car going and you will be left stranded! Someone knowledgeable in one aspect of Internet services or online marketing will not make them an Internet expert that has a answer to everything technical. Make sure you choose the right person to ask for advice or do business with.
If you want the right person to steer you in the right direction call George Dubec, Online Marketing Specialist. I can help share ten years of knowledge, background and experience with you. If I don’t know the answers or solutions I know who the experts are that can help you. To set-up a consultation to get the right answers for your project call 954-481-9402 # 222 or gdubec@securenetsystems.net.
Most of us are conditioned to be helpful. When someone asks advice or information from an expert, it's difficult for them to admit they don't know the answer. Because everything is so technical and detailed in today’s high tech world only those with in depth knowledge and actual work experience need apply to provide the correct answer.
An example would be asking someone who is an expert and works in PPC (Pay Per Click) a question about HTML programming. They will do their best to respond, but because they are used to working in PPC, not working in programming, they may not fully understand the implications of the question. So instead of providing a correct answer, they inadvertently offer misinformation and they reinforce incorrect ideas or outdated information.
Sometimes the answer given isn’t totally wrong. It's just that it isn’t exactly right, either. It’s just enough information to make the answer sound good to the questioner. It’s recommended that you ask experts for advice, but make sure they are the right experts!
Asking a PPC expert about HTML programming makes about as much sense as asking a graphic designer how to fix your car. You might get lucky and get a good answer, but wouldn't it make more sense to just ask a mechanic in the first place?
This happens all the time in my business. A business owner hires a web firm or web developer to create their website. The firm or developer mentions they also do SEO (search engine optimization) work. The site owner then pays additional monies to have a “web expert” optimize their site. Then after a period of time they are disappointed with the results. Then the business owner blames the fact that SEO doesn’t work! The problem isn't with SEO, it’s with the site owner relying on the wrong expert. Business owners need to do their homework and select the companies that have the experience, background and knowledge to do the right type of work in the proper way.
Just because someone's a superstar graphic designer, or an experienced PPC expert, or an excellent programmer doesn't make them an expert at SEO and vice versa.
The moral of the story is ask a graphic designer to get your car going and you will be left stranded! Someone knowledgeable in one aspect of Internet services or online marketing will not make them an Internet expert that has a answer to everything technical. Make sure you choose the right person to ask for advice or do business with.
If you want the right person to steer you in the right direction call George Dubec, Online Marketing Specialist. I can help share ten years of knowledge, background and experience with you. If I don’t know the answers or solutions I know who the experts are that can help you. To set-up a consultation to get the right answers for your project call 954-481-9402 # 222 or gdubec@securenetsystems.net.
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