Wednesday, November 28, 2007

Website Objective

Your website isn't and shouldn't be designed for “YOU.” It should be designed for your customers and users. What do your customers want to see on your website? What is the objective of your website? Who is the target market for your website? "You are not the user."

Website designers and developers spend far too much time on things that matter little to the customers. You need to communicate clearly; provide information the users want; and offer simple page design and navigation. Also if you have an E-commerce site, you need a unique selling proposition and an enticing “call to action!” Your website should be an online sales and marketing tool for your business and not a “work of art!”

If your website is not effective and getting the results you want, then you need professional help!

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