The following information is extremely important for every business owner to take heed! This is the ushering in of a new age in marketing and advertising. The shift from traditional ways of advertising, not only on TV but as far as using the Yellow Pages, for generating business leads and customers to online marketing. If your website and online marketing program are not up to date and properly optimized for search engines you are operating in the dark ages!
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The Internet Advertising Bureau predicts that Internet advertising could surpass television marketing as early as next year.
by Helen Leggatt
Online ad networks have gone some way towards dealing with the “fragmented” nature of the Internet drawing more and more advertisers to the medium. "With the latest technology it is possible to amalgamate thousands of websites and segment their content into broad and narrow categories," said Jack Wallington, IAB programs manager. A rising Internet audience, coupled with the technology and networks that allow targeting of specific customers, such as DoubleClick, could see Internet advertising overtake television marketing very soon. If not 2009, then certainly 2010, said the IAB. In fact, online advertising in Sweden already surpasses television advertising spend and GroupM’s recent research found that this could well happen in the U.K by the end of this year.
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The Internet Advertising Bureau predicts that Internet advertising could surpass television marketing as early as next year.
by Helen Leggatt
Online ad networks have gone some way towards dealing with the “fragmented” nature of the Internet drawing more and more advertisers to the medium. "With the latest technology it is possible to amalgamate thousands of websites and segment their content into broad and narrow categories," said Jack Wallington, IAB programs manager. A rising Internet audience, coupled with the technology and networks that allow targeting of specific customers, such as DoubleClick, could see Internet advertising overtake television marketing very soon. If not 2009, then certainly 2010, said the IAB. In fact, online advertising in Sweden already surpasses television advertising spend and GroupM’s recent research found that this could well happen in the U.K by the end of this year.
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