I hear from customers all the time that they don’t know what to do next to get better results from their websites? Also they are surprised when they find out how much it cost for SEO / SEM work!
On the surface it seems very simple. All the elements involved are very basic from optimizing pages to PPC (Pay Per Click) to link building, etc. Anyone can get the proper information online and implement the various methods. The real science comes to play when you must decide where your best efforts should go and the right programs to use that will fit within a company’s budget and available resources. There is no “Magic Bullet!” It is not just a matter of how much money or doing something in particular. It is putting everything together and monitoring and tracking the progress. It’s like paddling a boat upstream. If you keep paddling you see progress; if you stop you go downstream real fast!
Constant adjustments will have to be made along the way. Each campaign needs tweaking, as the objective is to always work toward getting better results. The goal should always be to raise the bottom line, which is to get more qualified leads or more sales or make more money with your site. In other words your conversion rates should constantly increase until you see a satisfactory ROI (return on investment). The idea is that your website is going to make money for your business instead of cost you money!
The most important element is to make a commitment. Find an experienced and reputable company, develop a plan, monitor and track your efforts, make adjustments and increase your conversion rates. Then have one of the most knowledgeable and trusted persons in your business be responsible to coordinate your website marketing and educate and train any staff that will be involved.
“Rocket Science” - something requiring great intelligence, esp. mathematical ability
Online marketing is “rocket science!” Taking all the basic elements and formulas, putting them together to get the rocket to blast off the launch pad and get to its destination! Also it takes mathematical ability and acumen to properly analyze and track results, then calculate conversion rates and ROI (return on investment), which is the bottom line!
If you want your website to take off and generate the maximum revenues and quality leads then call me for an online marketing consultation to put everything in perspective.
On the surface it seems very simple. All the elements involved are very basic from optimizing pages to PPC (Pay Per Click) to link building, etc. Anyone can get the proper information online and implement the various methods. The real science comes to play when you must decide where your best efforts should go and the right programs to use that will fit within a company’s budget and available resources. There is no “Magic Bullet!” It is not just a matter of how much money or doing something in particular. It is putting everything together and monitoring and tracking the progress. It’s like paddling a boat upstream. If you keep paddling you see progress; if you stop you go downstream real fast!
Constant adjustments will have to be made along the way. Each campaign needs tweaking, as the objective is to always work toward getting better results. The goal should always be to raise the bottom line, which is to get more qualified leads or more sales or make more money with your site. In other words your conversion rates should constantly increase until you see a satisfactory ROI (return on investment). The idea is that your website is going to make money for your business instead of cost you money!
The most important element is to make a commitment. Find an experienced and reputable company, develop a plan, monitor and track your efforts, make adjustments and increase your conversion rates. Then have one of the most knowledgeable and trusted persons in your business be responsible to coordinate your website marketing and educate and train any staff that will be involved.
“Rocket Science” - something requiring great intelligence, esp. mathematical ability
Online marketing is “rocket science!” Taking all the basic elements and formulas, putting them together to get the rocket to blast off the launch pad and get to its destination! Also it takes mathematical ability and acumen to properly analyze and track results, then calculate conversion rates and ROI (return on investment), which is the bottom line!
If you want your website to take off and generate the maximum revenues and quality leads then call me for an online marketing consultation to put everything in perspective.
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