If you have a profile on LinkedIn, like every smart Publicity Hound should, you can really impress visitors by taking advantage of several new applications.
I haven't had time to experiment with them all, but I wanted to let you know about six that are particularly powerful for anyone who wants to promote their expertise or anything else on
LinkedIn:
--With just a few clicks, you can synch your Wordpress blog to your profile, great for pulling in traffic to your blog and letting visitors know which issues you think are important. Blog Link, a separate application, lets you synch blogs that are created on Typepad and other platforms.
--SlideShare lets you upload and display your own presentations, check out presentations from your colleagues, and find experts within your network. What a great way for consultants to share their expertise!
--With a similar application called Google Presentation, you can upload your PowerPoint presentation. Or use Google's online application to embed a presentation on your profile.
--My Travel allows you to see where your LinkedIn network is traveling and when you will be in the same city as your colleagues. Share your upcoming trips, current location and travel stats with your network. This is a super way for speakers to pick up one or two more speaking engagements, or perhaps even a consulting assignment, in a city where they're already booked.
--The Reading List from Amazon lets you share the books you're reading with other LinkedIn members--a handy way to find out what you should be reading by following updates from your connections or people in your field.
Try a few of the apps that appeal to you, then start incorporating them into your publicity campaign. Scott Allen, an expert on LinkedIn, explained step-by-step directions on how to use this site to promote any product, service, cause or issue. He was my guest during two teleseminars in June called "How to Use LinkedIn to Promote Anything--Ethically & Powerfully." The classes sold out quickly, but they're available as handy electronic transcripts and your choice of MP3 files or CDs.
From The Publicity Hound's Tips of the Week
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com/
http://www.publicityhound.net/ (Blog)
If you would like to get “Linkedin” with George Dubec, online marketing expert, go to http://www.linkedin.com/in/georgedubec.
I haven't had time to experiment with them all, but I wanted to let you know about six that are particularly powerful for anyone who wants to promote their expertise or anything else on
LinkedIn:
--With just a few clicks, you can synch your Wordpress blog to your profile, great for pulling in traffic to your blog and letting visitors know which issues you think are important. Blog Link, a separate application, lets you synch blogs that are created on Typepad and other platforms.
--SlideShare lets you upload and display your own presentations, check out presentations from your colleagues, and find experts within your network. What a great way for consultants to share their expertise!
--With a similar application called Google Presentation, you can upload your PowerPoint presentation. Or use Google's online application to embed a presentation on your profile.
--My Travel allows you to see where your LinkedIn network is traveling and when you will be in the same city as your colleagues. Share your upcoming trips, current location and travel stats with your network. This is a super way for speakers to pick up one or two more speaking engagements, or perhaps even a consulting assignment, in a city where they're already booked.
--The Reading List from Amazon lets you share the books you're reading with other LinkedIn members--a handy way to find out what you should be reading by following updates from your connections or people in your field.
Try a few of the apps that appeal to you, then start incorporating them into your publicity campaign. Scott Allen, an expert on LinkedIn, explained step-by-step directions on how to use this site to promote any product, service, cause or issue. He was my guest during two teleseminars in June called "How to Use LinkedIn to Promote Anything--Ethically & Powerfully." The classes sold out quickly, but they're available as handy electronic transcripts and your choice of MP3 files or CDs.
From The Publicity Hound's Tips of the Week
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com/
http://www.publicityhound.net/ (Blog)
If you would like to get “Linkedin” with George Dubec, online marketing expert, go to http://www.linkedin.com/in/georgedubec.
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