Wednesday, February 6, 2008

Internet News: Hot Off the Press

Advertisers around the world are expected to double their spending on the Internet during the next three years as more people get their news and entertainment on the web versus TV, radio, newspapers and magazines.

Nearly 80 million Americans (43% of the online population) have watched one of their favorite TV shows on the Internet, up from 12 months ago when the number was 25%.

China now has 210 million Internet users, up from 137 million one year ago, only 5 million behind the USA which is the number # 1 user.

85 % of the world’s online population shopped online, which is 875 million people, an increase from 10% in 2005.

Search advertisers spent 29% more on search engine advertising in the fourth quarter of 2007 compared with one year earlier.

US ad spending on social networks will rise to $1.6 billion dollars in 2008, from $920 million in 2007 (70% growth rate).

Online holiday sales passed $29 billion dollars a 19% increase over 2006.

Hot new shopping trend for 2008 will be to buy online then pick-up in the store .

If these facts and stats don’t get you motivated to get “Wired for Success” then nothing will. Call me, the online marketing expert, to get started!

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