Online advertising grew 27 percent last year, making it a sector unlikely to be affected even if the U.S. economy capsizes this year, according to an IDC (http://www.idc.com/) analyst.
Businesses affected by the slowing U.S. economy will slash other advertising budgets before paring their online campaigns. It seems there will be some effect on ad spending overall, but it is felt that online ad spending will almost be unaffected even if there's a depression.
Internet ad spending totaled $7.3 billion for the fourth-quarter of 2007, about 28 percent more than the same period in 2006, according to IDC. For the 2007 calendar year, it reached $25.5 billion, representing year-over-year growth of 27 percent.
IDC estimates how much revenue was garnered by the large online media companies in the U.S. It says Google remained the big dog, snagging 23.7 percent of the market. Yahoo came in a distant second with 11.4 percent, followed by Microsoft's 5.6 percent, AOL's 5.2 percent, Fox Interactive Media at 3 percent and InterActive Corp. (IAC) with 1.5 percent.
It’s time to ramp up your business toward a more aggressive online marketing strategy and start taking money from your offline budget and transferring to online advertising. Don’t wait until your competition corners your market online!
Businesses affected by the slowing U.S. economy will slash other advertising budgets before paring their online campaigns. It seems there will be some effect on ad spending overall, but it is felt that online ad spending will almost be unaffected even if there's a depression.
Internet ad spending totaled $7.3 billion for the fourth-quarter of 2007, about 28 percent more than the same period in 2006, according to IDC. For the 2007 calendar year, it reached $25.5 billion, representing year-over-year growth of 27 percent.
IDC estimates how much revenue was garnered by the large online media companies in the U.S. It says Google remained the big dog, snagging 23.7 percent of the market. Yahoo came in a distant second with 11.4 percent, followed by Microsoft's 5.6 percent, AOL's 5.2 percent, Fox Interactive Media at 3 percent and InterActive Corp. (IAC) with 1.5 percent.
It’s time to ramp up your business toward a more aggressive online marketing strategy and start taking money from your offline budget and transferring to online advertising. Don’t wait until your competition corners your market online!
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