1 in 4 Internet Users Visit Social Networking Sites

Until recently, social networking was a relatively niche Internet activity. Nowadays many Internet users have integrated them into their daily lives, and perhaps the business community will be the next to embrace it.

by Helen Leggatt (BizReport : Social Marketing : June 20, 2008)

The most recent Consumer Internet Barometer from the Conference Board and TNS, found that one in four Internet users visit social networking sites such as MySpace and Facebook.
Serious social networkers can log on to their network of choice several times a day, around half do so at least once every day. These users don’t need to be in the comfort of home to surf a social network, many do so at work, in libraries, at school or via their mobile devices from pretty much anywhere.

"Online social networking is an integral part of many people's lives and a natural extension of our means of communication which the Internet has created,” said Lynn Franco, Director of The Conference Board Consumer Research Center.

“The next growth wave will be expanding and incorporating these networks into our business lives,” she added, which might not be too far distant with one in eight employed 30-somethings using social networks to conduct business.

If you would like to find out how to use Social Networking (Web 2.0) to promote your business, make new contacts, generate interest for your products and services plus keep up to date with new technology then contact George Dubec, the Online Marketing Consultant, to integrate this strategy into your online marketing program.