Update on Domain Names - New York Times Report

Domain names have been expanding and evolving since the Internet began. Currently the domain system consists of more than twenty suffixes, which follow the last dot in web addresses. These are called top-level domains. Presently they are connected to countries such as “.de” for Germany or categories such as “.com” for commerce and “.org” for institutional organizations. Later ones have come out like “.biz” for businesses in 2001 and “.mobi” for mobile applications in 2005. Many individuals, businesses and organizations register many domain names and their derivatives all pointing to the same site. Also individuals have purchased domain names to buy and sell. Soon you will have an opportunity to purchase your own personal domain name extension category.

NEW YORK TIMES – 6/27/08

The Internet Corporation for Assigned Names and Numbers (ICANN) approved one of the most sweeping changes to the network’s address system since its inception. Any company, organization, city, state or country will soon be able to apply for a new Web address extension, called a top-level domain. Also these domains will be able to be registered in scripts other than Roman characters, like Chinese, Arabic and Cyrillic. Countries can get their two-letter country code, like Bulgaria’s “.bg,” in their native alphabet.

All applications would have to go through an independent review process. Third parties will be able to challenge applications on the grounds that a particular suffix could threaten “morality and public order.” Companies will have first priority when it comes to claiming their brand names such as “.coke.” If multiple parties want the extension, then it will be settled through an auction process.

ICANN officials state that they will move slowly before the launch of this program while seeking to review all concerns and considerations. It will take approximately a year before it is ready for open market. The prices for the new domains will start in the low six figures.

To find out if you are using your domain name(s) effectively contact George Dubec for a marketing consultation. You will receive a report and analysis of your domain name, website design flow, and website traffic analysis.