Friday, October 10, 2008

Budgeting for your Website Project Including Internet Marketing

The following is a rule of thumb on how to distribute a budget for a web project (first year):
a) - Design, layout, and developing specifications (5%)
b) - Web development (40%)
c) - Adjustments, changes, additions and maintenance (10%)
c) - Web marketing and promoting (40%)
d) - Web hosting (5%)

Specifications:

1. You need to have your specifications developed with professionals and have a schematic design layout of the prominent pages with all the required elements displayed.

Web Development:

1. If you want a site built by a “Web Guy” who learned how to use Dreamweaver and Photoshop, expect to pay anywhere from $50 to $65 per hour and about $50 to $100 per page. Expect to have it finished whenever. They are also available to do any extra work, if you can get a hold of them, at your “beck and call.” There will also be additional cost for features, functions, backend programming and databases.

2. If you want a site built by a 5-10 person, *boutique-style agency, expect to pay anywhere from $65 to $100 per hour and about $100 to $200 per page based on elements required and optimization. There will also be additional cost for features, functions, backend programming and databases.

3. If you want your site built be a *top-notch agency, expect to pay anywhere from $100 to $300 per hour and about $200 to $400 per page based on elements required and optimization. There will also be additional cost for features, functions, backend programming and databases.


* These are experts and they deserve to be paid as experts. These companies require specifications and you will have to pay for additional work and ongoing maintenance. The work will be queued in their normal work schedules for completion.

Web Marketing and Promoting:

1. You will need to establish a budget for monthly SEO, SEM and online marketing work. That being said, much of the online marketing work can be done in house if you and your staff know what to do and how to do it? Anything you don’t want to do, know how to do or can’t do will have to be outsourced. Some companies use interns from local colleges to do a lot of the online marketing work.

If you need help in establishing a budget for your project contact George Dubec at 866-568-9402 #222 or gdubec@securenetsystems.net.

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