September Search Market Share

September Search Market Share: Query Volume Leaps on Back-to-School and Economic Concerns, Google Leads Growth

Written by Jeremy Crane - October 20th, 2008

Ah, September. When leaves begin to turn, school kids doff their backpacks, the economy tanks and Google sets a new record for search market share and hits the 2nd greatest month/month query volume growth in the past 13 months.Interestingly, most of the other search engines also grew query volume, demonstrating the magnitude of students and concerned investors returning to their web browsers. MSN/Live was the only search engine that lost query volume in September, and with Club Live factored in, that loss actually became a dive.

Google continued to impress, hitting 40.3% year/year query growth, same as last month, while most competitors took big hits compared to last year. Yahoo! slipped 6.1% versus September, 2007. MSN/Live fell 12.8% or, if you count Club Live, only 5.8%. And AOL lost a whopping 18.2% of queries versus 13 months ago.

The only bright spot, other than the Google sun, was Ask, which inched 1.2% compared to September, 2007. Perhaps that “The Algorithm killed Jeeves.” advertising campaign actually did help retain Ask searchers.

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