If you have worked on getting high search engine placement, you have come to the realization that they don’t necessarily last. Rankings can shift and change dramatically. Rankings are not cast in stone! In fact they fluctuate considerably. Sometimes you can have a favorable position for years, other times it’s a battle just to stay on the first page. That's the nature of search engine algorithms. You or anybody else has no control over them.
Rankings are important for getting exposure on the search engines, but there is another factor that is even more important than being number 2 or number 7 for your keyword listing.
Top positions without getting traffic is worthless. And getting traffic without conversions to leads or sales has little value. In fact, while rankings can be a an important factor in growing the number of visitors to your site, traffic itself does not rely on rankings alone. You can be in the number 1 spot and still get less traffic than your competitor in the number 8 spot. Also you can often get more targeted traffic (which gives you higher conversion rates) and not be in that top spot.
The question is how do you get the full advantage of your rankings, regardless of position, and turn that into the kind of traffic which will produce strong conversions?
If you want to find out how to increase website traffic and increase your conversion rates, no matter where your rankings are, then contact George Dubec (http://www.georgedubec.com/), Internet Marketing Specialist, at gdubec@securenetsystems.net.
Rankings are important for getting exposure on the search engines, but there is another factor that is even more important than being number 2 or number 7 for your keyword listing.
Top positions without getting traffic is worthless. And getting traffic without conversions to leads or sales has little value. In fact, while rankings can be a an important factor in growing the number of visitors to your site, traffic itself does not rely on rankings alone. You can be in the number 1 spot and still get less traffic than your competitor in the number 8 spot. Also you can often get more targeted traffic (which gives you higher conversion rates) and not be in that top spot.
The question is how do you get the full advantage of your rankings, regardless of position, and turn that into the kind of traffic which will produce strong conversions?
If you want to find out how to increase website traffic and increase your conversion rates, no matter where your rankings are, then contact George Dubec (http://www.georgedubec.com/), Internet Marketing Specialist, at gdubec@securenetsystems.net.
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