Small Business and Search Marketing

If you are a small business, whether in a local or national market, you need to consider getting involved in search engine marketing. You may have not thought about it because you think it requires a big budget. Now you can compete with the “Big Boys.” Internet marketing is not just for major companies but it is now more than ever for every business!

SearchEngineLand states that Fortune 500 companies are "woefully unrepresented in natural search." Just 8% of those companies got high grades for their search rankings.

If the big companies aren't taking advantage of search marketing then who is? Well it is small to medium size companies. Pay Per Click or Paid Search is mostly the realm of companies that have the marketing dollars to run high budget campaigns. But the natural or organic belongs to those who are most relevant. If your business has the right search engine optimization factors then you can get high rankings. That makes for quite an even playing field.

It happens quite often that major companies get lower rankings than their own distributors, partners, competitors, and affiliates for their prominent keywords. Too bad for the company as they should be aware of their position in the rankings to maintain proper branding. A major company will pay a lot of money for brand recognition and it’s a shame when lesser companies get the more favorable listings. This shows that the major is not paying attention to details and placing little emphasis on using high rankings on search engines as a branding factor.

It seems large companies find focusing on search not being an important part of their marketing efforts. For organic search success, all the proper elements of optimization must be in place. If you fail to properly implement any one piece, your organic search results could be affected adversely. Usually large companies have so many people involved in marketing that they don’t have anyone soley responsible for search. In reverse, when a small company implements search marketing, they can get one staff person or an outside consultant to totally focus on what is necessary to do and work toward getting favorable results. Just as a side note: the more resources involved in doing the job it makes it that much harder to get good results, which is a great advantage for small business.

Big companies in general will always have some kind of edge in most things because of their budget. But budget has less of an edge in natural search as it does in more traditional marketing. If you’re a small business and haven’t started or thought about search marketing then it's time to realize that any small business can take advantage of a great marketing opportunity that can put you ahead of bigger companies and your competitors. Get started now with either local, regional, or national search marketing.

Contact me anytime for a online marketing consultation about search engine marketing and search engine optimization for small, medium, and large companies. I can help you structure and implement a program that will fit your budget and get you great search results. Contact me at gdubec@securenetsystems.net.