The most recent Google Dance has already affected many websites, with some online businesses seeing a radical change in their search engine positions. For websites that rely heavily on search engine traffic, this has had a significant effect. A recent algorithm change by Google has resulted in the loss of a significant amount of web traffic, as much as 25% for some websites.
Many online businesses use a variety of tools to try to predetermine when the next Google Dance is about to commence, and time their website updates accordingly. Regular updates to their algorithms are carried out, says Google, to continually improve their user's experience.
During the month, Google sends out robots (spiders) to crawl the web and archive every website it finds. These archived websites will be presented in the next update of the Google index (database). The update process is initiated every 30 days or so, although on some occasions there have been more than 30 days between updates.
Now if you're familiar with Google you know they have 3 main www servers online, which are as follows:
http://www.google.com/ - The main address, the true Home Page of Google.
www2.google.com - Thought to be a test server.
www3.google.com - Thought to be a test server.
Nobody outside of "Google" truly seems to know the purpose of the www2 and www3 servers; many people have come to the assumption that they are test servers. During the update, which takes several days, the 3 Google servers display different results. While the results vary from server to server, they are said to be "dancing", hence the name "Google Dance".
The www2 & www3 servers are the ones most closely observed during the Dance, there are actually 10 Google Datacenters involved! By paying attention here will provide for a slight enhancement in the detection of the "Google Dance.” The tool listed previous is the only tool (that I know of) to provide the 10 Datacenters option.
Many online businesses use a variety of tools to try to predetermine when the next Google Dance is about to commence, and time their website updates accordingly. Regular updates to their algorithms are carried out, says Google, to continually improve their user's experience.
During the month, Google sends out robots (spiders) to crawl the web and archive every website it finds. These archived websites will be presented in the next update of the Google index (database). The update process is initiated every 30 days or so, although on some occasions there have been more than 30 days between updates.
Now if you're familiar with Google you know they have 3 main www servers online, which are as follows:
http://www.google.com/ - The main address, the true Home Page of Google.
www2.google.com - Thought to be a test server.
www3.google.com - Thought to be a test server.
Nobody outside of "Google" truly seems to know the purpose of the www2 and www3 servers; many people have come to the assumption that they are test servers. During the update, which takes several days, the 3 Google servers display different results. While the results vary from server to server, they are said to be "dancing", hence the name "Google Dance".
The www2 & www3 servers are the ones most closely observed during the Dance, there are actually 10 Google Datacenters involved! By paying attention here will provide for a slight enhancement in the detection of the "Google Dance.” The tool listed previous is the only tool (that I know of) to provide the 10 Datacenters option.
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More of all my question is just to know weather Google dance has a major impact on Quality Score or Adrandking if this is happening for SEM too, then how its going to be affected?
More of all my question is just to know weather Google dance has a major impact on Quality Score or Adrandking if this is happening for SEM too, then how its going to be affected?
Hi Christina. Sorry for the delayed response. Google Dance doesn't have a major impact in rankings. Even though Google's different servers are updating at different times, they are pretty accurate once all of the servers do crawl your website. Many webmasters think that, during the Google Dance, Google is in some way able to control if a server with the new index or a server with an old index responds to a search query. But, since Google's index is inverse, this would be very complicated.
The impact is minimal.
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