Friday, October 12, 2007

Keywords and Keyword Phrases Increase Visitors, Rank Higher and Decrease Marketing Budget

In Web Development, Keyword Themes Stack the Odds in Your Favor

Don't think of the search engine as having millions of entries per keyword or phrase. Understand that there are 1,000 entries and that's it. The rest exists in a black hole in space that will not be seen in time to earn you a dollar or a visitor.

Looking at the results for any key phrase, the statistics tell us that there are, for example, 489,876,431 entries. On closer review, we can verify that 489,876,431 entries are never listed on the major engines. There are in fact only 1,000 entries listed for a search.

If you aren't in that first 1,000 of those millions of reported search engine statistics, your site has no search engine representation. That means it is impossible for anyone to find your site except those to whom you specifically give the address, totally defeating the purpose of having a web site in the first place.

The keyword theme helps us overcome the outrageous odds stacked against our sites.

Using specific search engine optimization formulas in our initial web development, we can produce several related key phrases that effectively boost our placement in search results. Not only can we be sure to be among the 1,000, using this strategy fully should get your site in the top 25 within 30 - 45 days or sooner.

Web development’s ultimate goals are to accomplish the following:
-Inform and convert visitors to leads or sales
-Attract search engine robot spiders from as many engines as possible
-Get high rankings for a particular keyword or keyword phrase

By applying proper keyword themes, you can decrease your online advertising and marketing expense. Use the following tools to help in developing your keyword selection and themes –

https://adwords.google.com/select/KeywordToolExternal

http://inventory.overture.com/d/searchinventory/suggestion/

http://www.digitalpoint.com/tools/suggestion/

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