Website Check-up Questions

Answer YES or NO to the following questions:

1. Are you getting what you expect from your website?

2. Is your website costing you money or making you money? What is your ROI (return on investment)?

3. Is your website an effective sales and marketing tool?

4. Are you getting targeted traffic to your website?

5. Have you established KPI (key performance indicators)?

6. Do you have a twelve month online marketing plan in place?

7. Do you know what your conversion ratios are: visitors to sales, visitors to sales leads, visitors to shopping cart, shopping cart to sales, etc?

8. Do you know who your target market is?

9. Do you have a monthly online marketing budget?

10.How much time do you or your staff or anyone else involved with your web project have available to spend on weekly online marketing efforts?

11. What is the objective of your website?

12. Does your website Home Page readily explain what you do, what are your products or services, what are the benefits of using your products and services and what separates you from your competition?

13. Is your site search engine friendly: robot .txt files, 404 error pages, site maps, developed with CSS templates, text navigation links, clean URL’s?

14. Is your website SEO (search engine optimized)? Are all your pages being indexed by the major search engines?

15. Has your site fully SEO (search engine optimized) with a main topic for every prominent page that integrates your target search terms into your Page Titles, Meta Tags, Alt Tags on images and visible page text?

16. Do you monitor and track your visitor statistics on a regular basis?

17. Do you know which sites and search engines provide you with the most traffic?

18. Do you know your link popularity and that of your competitors?

19. Do you track the source of all reported errors in your site statistics and fix them promptly?

20. Do you know which keywords your site was found for in the search engines? Have you conducted keyword research to determine what search terms your target markets are looking for so you can optimize for them?

21. Does your site contain zero broken links? Do you check for and fix broken links regularly?

22. Have you created and submitted an XML sitemap to Google Sitemaps?

23. Have you created and submitted a sitemap to Yahoo Site Explorer?

24. Have you checked to see if your site meets Google's Webmaster Guidelines?

25. Do you check your key performance indicators (KPI) a regular basis and establish your conversion ratios?

26. Is your site easy to navigate?

27. Do you encourage feedback from your site visitors and provide an easy way for them to provide such feedback?

28. Are there at least 250 words of text on your home page to satisfy search engines?

29. Does your site readily display a visible, text-based site map to aid user navigation?

30. Does your site properly utilize your page real estate by following a conventional layout and position important items based on eye tracking studies?

31. Do you have an ongoing link building campaign to secure more incoming links to your site and improve your site's link popularity?

32. Does your site have a high percentage of repeat visitors?

33. Are the majority of your visitors staying on your site for more than a minute or two?

34. Does your search engine referrals and site traffic grow each month?

35. Does your website provide a “call to action” to offer a reason for your visitors to contact you, leave an E-mail address or buy your products or service?


Unless you can answer YES to all of the above, your website is not working hard enough for you and needs some work. Get with some online marketing experts to help you establish how to do it and how much it will cost!