32 Important Search Marketing Acronyms

1. BL = Backlink
2. CPC = Cost Per Click
3. CSE = Comparison Shopping Engine or Custom Search Engine (Google)
4. CSS = Cascading Style Sheet
5. DC = Data Center
6. DMOZ = Directory - Mozilla
7. HTML = HyperText Markup Language
8. IBL = Inbound Link
9. IPB9 = Internet Business Promoter
10. LSA = Latent semantic analysis
11. LSI = Latent Semantic Indexing
12. OBL = Outbound Link
13. ODP = Open Direcrory Project, See DMOZ
14. OWBL = One way back link
15. PPA = Pay Per Action
16. PPC = Pay Per Click
17. PR = PageRank
18. RI = Regular index
19. RSS = RDF Site Summary, Rich Site Summary, Really Simple Syndication
20. SE = Search Engine
21. SEM = Search Engine Marketing
22. SEO = Search Engine Optimization (Optimisation)
23. SERP = Search Engine Results Page
24. SI = Supplemental Index
25. SSE = Yahoo! Search Submit Express
26. SSP = Yahoo! Search Submit Pro
27. SWL = SiteWide Link
28. TBPR = Toolbar PageRank
29. TR = Trust Rank
30. VIPS = Visual-block Page Segmentation
31. WP/WP4 = Web Position/Web Position 4
32. XML = Extensible Markup Language