Thursday, December 13, 2007

Increase E-commerce Conversions

“Better Product Images Are Worth A Thousand Calls to Action”

Having the best possible product images will do wonders for your conversion rate. Research indicates that product images are a major factor in converting visitors. In fact, 83 percent of eBay shoppers skip listings without images, while sites with image galleries get 15% more activity and those with so-called super-size photos show a 24 % spike in sales. A better photo wins every time.

Skimping on the quality of product images and using manufacturer-supplied images is common. To see a great example of product images used well, check out TigerDirect.com. Not only do they show multiple product images; they also redline the features for their visitors. The extra effort is worth it.

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